Marketing

Once your online sportsbook is configured and functional, the next big step is promoting your online gambling products. This is done by creating an effective marketing strategy in order to increase your user base and divert traffic to your online sportsbook. We recommend to set aside at least half of your investment capital for marketing purposes or else you might come across the situation in which you have an operational online sportsbook but no users to gamble.

“Start-Sportsook” runs its own Marketing Department and we can help you develop an efficient marketing strategy. This is what we can offer:

  • Search engine optimization – we will optimize your website to be search engine friendly. Your online sportsbook will be active on all major search engines (Google, Yahoo, Yandex, Bing) as soon as your website starts its operations;
  • Keyword optimization – the content of your website is going to be optimized in order to target specific keywords searched by players which will boost your rank in the search results.
  • Link building – this marketing process is used to create authority for your brand and promote your website. We will run a marketing campaign for acquiring links by registering your online sportsbook to various high rank gambling related directories that through links will divert traffic to your online sportsbook;
  • Email marketing – Our marketing department will organize various email marketing campaigns in collaboration with: MailChimp, Aweber, ConstantConstant and GetResponse;
  • SMS marketing – Marketing campaign done in collaboration with: OnVerify, InfoBip and Twilio.
  • Social media marketing – since social networks are so popular, your presence as a brand on those types of networks is recommended. Our marketing department will organize social media marketing campaigns on: Facebook, Twitter, Google+ and YouTube.
  • Affiliate marketing program – We operate our own Affiliate network with more than 1000+ affiliate accounts. Operators purchasing the Enterprise package will benefit from a fully functional and dedicated Affiliate program managed by our own staff. In addition, we will include your online sportsbook in our affiliate network enabling your brand access to our affiliate accounts.
  • Marketing reports – Our platform integrates several tools for generating detailed reports for: traffic, clicks, impressions, trends, demographics and many more. Such data can be used for optimizing your website and developing effective marketing strategies. Additional 3rd party marketing applications can be implemented into our platform through API’s.

If you decide to partner with us, we will help you develop a marketing package that contains a wide range of traditional and digital marketing materials including: banners, videos, flash ads, posters, brochures, vouchers and coupons.